Venturo

Venturo is a Mediterranean aperitif brand created and produced in Italy by Diageo’s innovation team, designed to bring a contemporary twist to the classic aperitivo ritual. Launched in 2024, it stands out for its vivid blue hue and a flavour profile that balances bright citrus with refined aromatic notes inspired by Mediterranean botanicals. Paired with dedicated glassware and bar accessories, Venturo offers a cohesive, stylish experience that elevates both home and professional aperitif occasions.